When I asked the PRO EDU Community to suggest our Spotlight Photographer, people couldn't wait to suggest PRO Team member Simon Diez. Simon is still early in his career, but already making great strides toward making a name for himself in the industry.
Photography businesses are generally very small operations. Their owner is almost always their artist in chief, as well. The photographer’s beliefs about themselves, the world at large, and others are what drives their actions. What happens if the business owner’s beliefs are rigid, fixed, and inflexible? How likely is that owner to take the calculated risks needed to be successful?
In this section of her tutorial Luxe Portraiture and Retouching, Jai Mayhew shares how she approaches consultations and scheduling. While those two words sound like dry business practices, it’s clear from Jai’s explanation that they’re actually integral parts of setting client expectations, creating a fantastic photoshoot experience, and prepping the sale.
Jai Mayhew is a luxury portrait photographer who has built a 6 figure business through word-of-mouth, but the most important part of what Jai does isn’t necessarily her amazing customer service or her gorgeous photos: it’s her “why.”
The 6 Week Synchronous course was designed with one idea in mind: to teach photographers the basics of CGI so they can move into the marketplace, defend and grow their market presence successfully. To do that, we designed a foundational course that walks photographers through the fundamentals of CGI using Maxon’s industry-standard software, Cinema 4D.
Is CGI a threat to photographers? Well, quite frankly, the answer is yes. In my opinion, CGI is a threat to photographers that struggle to embrace change and the evolution of the photography industry. You see, I don't by any means believe that the photography industry is dying; it's merely evolving and making complex problem solving for clients easier.