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PRO EDU BLOG

Pandemics and other tragedies wreak havoc on multiple fronts, from health to wealth and liberty to happiness. And while catastrophes are difficult to predict, they don’t have to be impossible to prepare for.
  • 4 min read
Nothing is so fundamental to studio portraiture as light. Light is the language photographers use to communicate who our subject is and what we want the viewer to understand about them, or us. Part of every photographer’s career is the lifelong study of light, which is why consistently going back to the fundamentals is always a good idea.
  • 6 min read
What defines success for photographers and how do you get there? This is a question uttered by many photographers. It doesn’t seem to matter if you are a landscape photographer, wedding photographer, travel photographer or portrait photographer, most of us are interested in success and finding it.
  • 3 min read
The world of 3D gives companies endless possibilities when it comes to product visualization. There is no concept out of bounds for creative campaigns that make high-quality eye-catching imagery for their products.
  • 3 min read
There are dozens of different ways to create layer masks in Photoshop, but one of the fastest and most accurate ways is using Apply Image. Whether you want to replace a sky or create a luminosity mask, Apply Image is there to save the day with a quick little curves adjustment trick that will give you accurate masks, every time.
  • 4 min read
Choosing a model for your portrait business can be a daunting task. How do you navigate the waters of sales models, customer service types, product offerings, and marketing?
  • 5 min read
Adding light, or fill, to a photographic scene is so common in photography that there are several different methods to accomplish it, from additional strobes to reflectors and V-flats. But what steps can a photographer take to remove light from a scene?
  • 3 min read
When photographers think about how they want their careers to be identified, words like successful, sought-after, and award-winning often top the list. But how often do we prioritize words like happy, content, or grateful? Is that even important?
  • 5 min read
Improving your retouching workflow can do more than just keep your layers in order; it can improve your efficiency and make you more creative.
  • 4 min read
Customer service is arguably the most important part of any business. You can have an outstanding product or service, but if your customers don’t get treated well, they’ll go somewhere else.
  • 7 min read
Why is storytelling important? Because telling stories is how humans make meaning. The tradition goes back to the beginning of language and it’s just as important in visual traditions as it is in oral or written ones.
  • 4 min read
Cognitive Behavioral Therapy can help you change thought patterns that don't serve you. So how can Reframing, a CBT technique, help you become a better photographer?
  • 5 min read