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Business & Pricing
Marketing Your Photography Business with Pinterest
Why Pinterest Is Your Next Social Media Platform For Photographers And How To Use It To Grow Your Business
Own it
$ 99
Yours permanently. Includes every download, working file and asset that ships with the course.
Get everything
$199/year
Renews annually. Cancel anytime before renewal from your account.
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28
lessons
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2h 32m
runtime
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37
assets included
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EN
closed captions
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ES
subtitles
Overview
LEARN HOW JAKE BECAME FAMOUS ON PINTEREST
In the process of this tutorial, we used Jake Hicks, who was famous on Pinterest and he didn't even know it. Jared found that people were naturally posting Jake's work and it was the #1 source of traffic to his site and HE DIDN"T EVEN KNOW IT. We break down how and Jake leverages this in the tutorial.
YOU WANT TO GROW YOUR BUSINESS?
If so, then this tutorial series is for you. Join marketing expert Jared Bauman as he discusses exactly how any photographer can use the power of Pinterest to grow their photography business with easy-to-copy strategies that anyone can implement. It isn't rocket science, it just needs you to happen.
3:16
1:48What you’ll learn
- 01 Prepare your website as the hub before driving traffic
- 02 Audit indexing, speed and broken links on your own site
- 03 Write pin descriptions that surface in Pinterest search
- 04 Use Pinterest as a primary inbound channel for photography
- 05 Connect Instagram, Facebook and email into one funnel
Curriculum
28 lessons · 2h 31m·5 chapters
01 Trailers & Extras
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01
Digital Marketing Your Photography Business Trailer
2m
This practical and comprehensive course by veteran digital marketer Jared Bauman may help you digital marketing for photography.
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02
Get Noticed In A Crowded Space
1m
Jared Bauman will teach you how to systematically approach your digital marketing and get your photography business noticed.
02 1 - Prepping Your Hub
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01
Getting Started
3m
When it comes to digital photography, digital marketing plays a huge role. Watch & learn the best digital marketing practices.
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02
Identify Your Marketing Plan
5m
It is far more vital to identify a suitable marketing plan than it is to create one. Follow Jared & know how to setup a marketing approach.
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03
Utilize Search Engines
5m
Consider the significance of domain hosting and how Google’s robust search optimization and analytics tools see your website.
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04
Understand Your Website
6m
Inspire trust in your brand and put a professional look among your target audience. Enhance website visibility & perception.
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05
Optimize Your Website
5m
Optimize your website to attract potential clients. Follow Jared Bauman and discover how to improve your website.
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06
Optimize For Mobile
4m
Focus on how to optimize your content for best results for mobile devices. Follow Jared for best digital marketing practices.
03 2 - Site Audit
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01
Indexing
5m
Examine your website’s indexing in market using Google. Examine the site names and meta descriptions that Google is indexing.
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02
Googling Your Name
4m
To continue your site assessment, run a search for your name and the name of your company to see where you rank.
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03
Testing Page Speed
7m
Investigate the elements that influence speed and best practices to provide the best experience for your consumers and target market.
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04
Checking For Broken Links
3m
Follow Jared Bauman, an accomplished digital marketer, to learn the best website auditing methods like checking for broken links.
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05
Site Audit-Site Audit Q & A
15m
After the talk, participate in a live website assessment with photographer Amy Schromm and marketing professional Jared Bauman.
04 3 - Content Creation
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01
Forming Your Content
6m
Learning how to develop engaging content - the cornerstone of your brand. Watch the digital marketing tutorial to learn more.
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02
Researching Searcher Intent
7m
Watch the tutorial & understand the researcher’s goal in order to effectively promote your products or services.
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03
Writing In Your Voice
4m
Consider the significance of generating content that reflects your personality while developing a research strategy.
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04
Publishing to a Blog
9m
Examine an example blog post in greater detail to see what content a photographer can create when using a blog platform.
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05
Content Q & A
12m
Watch the fascinating Q&A with Jared Bauman and Amy Schromm. You can learn a lot from the experiences of others.
05 4 - Building Your Hub
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01
Inbound Channels with SEO
5m
Now that your website is optimized, identify the channels of communicating your content marketing message to your target audience.
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02
Localizing with SEO
7m
Develop a more focused approach of driving traffic to your website through localizing SEO. Follow Jared & learn how.
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03
Inbound Channels with Pinterest
7m
Consider using the Pinterest platform to increase inbound traffic to your website. Learn how to effectively fill out a Pinterest account.
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04
Setting Up Pin Descriptions
4m
Jared Bauman provides a tutorial on how to build up the pin descriptions. Explore the Pinterest platform in greater depth.
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05
Outbound Channels with Instagram
5m
Watch the tutorial to learn about outbound marketing tactics using Instagram from veteran marketer Jared Bauman.
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06
Outbound Channels with Facebook
7m
Watch the tutorial & learn to create a strategy for promoting your material to your target audience to increase visibility.
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07
Outbound Channels with Email
4m
Email is a crucial outbound marketing channel which allows direct communication with the target audience. Watch the tutorial & find out!
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08
Segmenting Your Email List
4m
It is critical to segment your email list in order to discover crucial accounts. Learn how to segment your email list from Jared Bauman.
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09
Building an Email Campaign
4m
For a photography business, creating an email campaign is crucial. Follow Jared Bauman and learn how to create an email campaign.
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10
Closing Thoughts
3m
You’ve successfully finished the tutorial. We hope that this introduction to digital marketing has helped you to become more focused.
Before & after
Your instructor
Jared Bauman
Photography Marketing Expert
Jared Bauman is the Co Founder of 201 Creative Media, a digital marketing agency that specializes in SEO, Social Media, and Marketing for small and medium businesses. He was a Co-Founder and President of ShootDotEdit, the premium post processing company for professional wedding photographers worldwide & founded Bauman Photographers. In 2013, Jared released his first book titled Simple Steps to Master Public Speaking, which reached #1 on Amazon in Public Speaking during its first week. Jared lives in San Diego, California with his wife Sara and their daughter, Felicity.
Questions
How do I access the course after buying?
Every course streams in the PRO EDU app at learn.proedu.com. Use the email from your order; the ‘forgot password’ link on the login page sets your password the first time.
Is this course included in the Pro Plan?
Yes. Every course on this page with the Free for Members badge is included, along with every other course, plugin, and asset pack.
What software do I need?
The software for this course is listed above the lesson list; most courses use Photoshop or Lightroom, and the lessons show the exact version.
