How To Price Your Retouching has 21 tutorial videos and is approximately 3.0 hours in length.
Commercial retouching is a huge industry and the demand for quality work continues to grow. The problem is that most have no idea how to charge for their retouching. Most photographers DON'T charge for their post-production, even though its the norm. Most ask questions like, "How do I price my services?" or "Can I even charge for this?" This tutorial will answer all your questions and more by walking you through the entire process from start-to-finish with case studies. You'll learn everything from what equipment you need, how much it costs, and how to market yourself. Plus there are special bonuses in this video including free training on Photoshop actions, business secrets and pricing strategies from experts working in the industry!
If you’re looking to start, or improve, your commercial retouching business this tutorial is a must-watch. For the first time, senior retouchers lay out the exact dialogue and approach they use to land jobs working for Nike through creative agencies. Once you know the language, the rest is easy.
Commercial retouchers are in high demand right now and clients are willing to pay TOP dollar for good work, but retouchers need to speak the language. This tutorial reveals the secrets of the industry to give you the tools you need to successfully bid, estimate, and bill your clients.
Finally! A business and pricing tutorial for retouchers.- Peter G.
As the demand for high quality commercial retouching services continues to grow, many photographers are looking to start their own business. If you're one of those people who's considering entering this lucrative field, take a look at our latest tutorial- Sef McCullough and Earth Oliver share their years of experience in an easy-to-follow step by step guide that will take you from client inquiry to final delivery. You'll learn everything from the basics of the retouching industry to how to price and bid on projects. So whether you're just starting out or want to refine your skills, this tutorial has something for you. Watch it now and see your business grow!
For over 10 years, Sef McCullough has produced high-end retouching for global brands like Nike, Coca-Cola, and Under Armour. His work has been featured on the world’s largest billboards, top publications, and high-traffic digital spaces. He has mentored retouchers, designers, and photographers wanting to break into the field of retouching. To his credit, those artists now make a pretty nice living. Sef often collaborates to develop new workflows, and is passionate about teaching and making the commercial retouching process accessible.
Even as a photographer this helped me understand exactly what retouchers need to calculate the price of post production. - Tim Y.