Developing an Instagram Hashtag Strategy for Your Photography Business

Developing an Instagram Hashtag Strategy for Your Photography Business

May 24, 2019

Developing a Hashtag Strategy Overview


Instagram (IG) is a constant, scrolling feed of engaging imagery. This makes it one of the most powerful marketing platforms for Photographers, Filmmakers, and Retouchers. Paired with some light copy, sharing your work frequently could not be easier.


To effectively share your work to gain new followers and new business, implementing a strategic hashtag plan is a great way to increase engagement on your account.

Pro EDU Instagram

Just in case you’ve been under a rock for the last 15 years, let’s back up a bit and define exactly what a hashtag is.


In a nutshell, when you provide a hashtag for your posts you are categorizing your images into a “collection” or “library” of posts that is searchable on their platform. This will allow users to easily find your work under the hashtags you create.


Using Hashtags to Anchor Your Work


Jared Bauman explains in one of our tutorials, Marketing Your Photography Business, “Hashtags are a really great way anchor your work and potentially drive additional traffic to your posts.”


On Instagram, you can search for specific hashtags and see how many times it’s been used, giving you great insight into what is out there. If you pick the right hashtags, you can potentially get to the top posts of a trending list. So, take some time to think of niche hashtags that fit your image(s) such as #maleportraitphotography instead of #photography.  


Once you’ve spent some time searching for hashtags, you’ll most likely want to come up with a list that will meet your needs. We suggest you come up with a list that have a lot of heavy use AND some that may be more unique to your work. We also recommend that you try and then measure the results of these specific hashtags as you post. I like to keep a short list I can easily access for each post I create, editing and adding as I go along.


Networking Your Tags


We also recommend that you find tags that would be appropriate to help “network” your work.

For example, are there individuals or companies you’d like to get the attention of? Start by tagging anyone who may have been part of the shoot, ideally by using the IG account tag or if not, simply by using a hashtag. You can then also hashtag the style of the shoot, props used, and gear you’d like to call out.


Your Posting Strategy


These are a few things to keep in mind when using hashtags.  According to the Instagram Help Center:

  • When people with private profiles tag posts, they won't appear publicly on hashtag pages.
  • Numbers are allowed in hashtags. However, spaces and special characters, like $ or %, won't work.
  • You can only tag your own posts. You can't tag other people's photos/videos.
  • You can use up to 30 tags on a post. If you include more than 30 tags on a single photo/video, your comment won't post.

  • Consider creating your own hashtag for your brand.  Here at PRO EDU we love to use the hashtags #PROEDU and #PROEDUBTS.  In fact, we love featuring our community members on our story and on our Instagram page.  Follow us, then ag your images with our account or one of our hashtags and see if your work gets featured!  

     

    PRO EDU BTS IG


    While creating a good hashtag strategy is just one way to help drive more engagement to your IG page, it’s just one of many. Our tutorial “Marketing Your Photography Business” will walk you through more strategies and proven techniques to help more people become aware of your work and eventually lead to more money!

    Full Online Tutorial on Marketing Your Photography Business

     



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