Pricing Strategies for Commercial Retouching

In this comprehensive business tutorial, you will first build a foundational knowledge of the retouching industry.

Sef McCullough, a professional high-end retoucher and skilled color grader, shares his way to a greater level of art and imagery.

Watch the trailer to discover many things to consider when setting your retouching and photography work’s price.

In the Retouching Is A Business tutorial, the photographer explains some important points related to the retouching business.

This session will make you identify 5 retouching personas, examine client management and communication, and define a set of principles.

In this tutorial you will learn to develop an understanding of retouching positions and their hierarchy to help quantify your skills.

In this tutorial, learn about the essential tools like hardware, software, accessories, file transfer and backup.

Learn how to educate your client and use informed decision making to build a professional and repeatable process for any project scale.

This tutorial will make you dive into a case study to examine the process of winning work and to final project completion.

This session will teach you that learning to communicate with your clients is essential and is not just about winning work.

This session will help you take a detailed look at how to assess the information a potential client gives you.

In this session you will understand that with a good base of information, you can begin to develop a sound estimation for a bid.

Through this session, learn the process of responding to the client and continue to ask key questions to create clear project expectations.

This session will make you identify the client’s target budget to assess if that matches your initial bid estimate.

In this session you will learn how to finalize the formal work agreement and define the importance of having this type of agreement.

In this interview segment, join retouching artist and experienced veteran, Lisa Carney and hear about how she got her start.

In this session, photographer, Rob, and retouchers Lisa, Sef McCullough and Earth Oliver discuss about industry dynamics.

A proactive approach for effective industry informational interviews to learn the prerequisites of building a solid retouching foundation.

Get introduced to Peter Hunner for learning about transition to another industry perspective as he shares his experience.

In this tutorial with Peter Hunner learn what it takes to be a working retoucher and know the value of having an eye for design.

This session will explain how to become skilled at identifying who are the key hiring personnel within an agency structure.

In this tutorial, learn photographer Clay Cook’s perspective about what is valuable in a photographer and retoucher’s working dynamic.

In this tutorial, Jordan and Clay discuss working together across national borders and how often they can collaborate on set.

In this tutorial, Jordan Hartley and Clay Cook explains about their strategies for finding new clients and work.

This closing session expects that you should now have a solid foundational understanding of what it takes to work in a retouching industry.