Commercial Retouching Workflow: Products & Apparel

Watch Sef McCullough and his commercial workflow on a real retouching job and understand how he approaches this industry for success.

Sef’s quest of higher level retouching as technology evolved, working with some of the world’s largest and most visible businesses.

Sef McCullough teaches the secrets and best pratcies of his commercial retouching workflow in products and apparel.

Participate in a practical, creative brief with renowned retoucher Sef McCullough and photographer Adam Levy in this video.

Learn from an experienced practitioner how to organize & optimize correct tools. Learn how to personalize your workspace & store settings.

Learn the importance of using a camera RAW module to process RAW image data. Learn how to restore essential data & create balance in image

Learn keyboard shortcuts and tool comparisons to expedite your workflow. Retoucher will take you through the best workflow retouching

Sef McCullough, a high-end retoucher, will show you the two greatest methods for using the Pen Tool: normal clipping and two pass clipping.

Learn to create a thorough organizing strategy and keep using smart objects to leverage the benefits of a non-destructive workflow.

Walk through & dissect Nike Air Max shoe, using markup to note & idealize all forms. Learn best retouching practices for products & apparel.

Follow Sef McCullough for an advanced method of frequency separation. Markup is finished, so move on to cleaning Nike Air Max running shoe.

Use the power of Photoshop’s curve tools, to dodge and burn your image & create subtle dimension. Watch the tutorial to learn more.

With the complex technical phase complete, move into the creative exploration of retouching. Learn to play with hue, saturation, and color.

For a plausible color build, use curves and hue/saturation stacking. Separately and in an ordered manner, adjust the luminance and color.

Observe how Sef retouches the athletic shoe’s bubble sole and adds some of the retouch’s more intricate aspects.

Learn how to color grade and apply additional lighting effects to the Nike Air Max athletic shoe using paths, curves, and groups.

Create a consistent, completed surface by using high-pass and some grain across the surface of the shoe. Watch the tutorial to learn more.

Learn best practices for sending files to your client. Sef McCullough discusses the dos and don’ts of sharing data with clients.

Watch the conversation between Sef and Adam about evaluating the existing work and creating a procedure for the second round of retouching.

In this tutorial, work with the expert retoucher Sef McCullough to execute the notes from the first review on the call.

After the first round of adjustments, watch as high-end retoucher Sef McCullough conducts a second live review to go over image progress.

Following the second round of review, learn to adapt with continuous notes, use the knowledge a client provides, and comprehend.

After receiving the client’s final clearance, Sef McCullough begins applying the finishing touches to create a commercial deliverable image.

With retouching a commercial shoe complete, apply the system to a new lifestyle image. Learn the retouching basics from Sef McCullough.

Watch the tutorial by the expert retoucher, Sef McCullough and begin retouching the lifestyle image by creating balance in the RAW file.

Begin perfecting the replacement shoe pieces for compositing into the primary lifestyle base image once you’ve built a linked workflow.

Integrate the parts into the primary lifestyle base image with proper clipping and isolation of the replacement shoes.

Sef McCullough will show you how to isolate each part of the athlete’s body in this video of workflow retouching tutorial.

Create a folder structure for a smooth workflow once the athlete has been completely segmented into different masks for each body part.

Let’s move forward into frequency separation to cleanup the skin and apparel. Catch the best retouching practices in this tutorial.

Retouch skin with ease with Frequency Separation 2.0’s revolutionary texture cleanup technology. Watch the tutorial to learn more.

Learn in this tutorial how Sef retouches the athelete’s image with creativity, concentrating on colour manipulation.

Create a clean, refined, high-end extraction for outstanding results. Learn a few methods from Sef McCullough to speed up your process.

Observe in this tutorial how Sef McCullough works on drama, color harmony, and life-affirming aspects of the image.

Watch in this tutorial what finishing touches Sef McCullough gives to complete the lifestyle image and make it look stunning.