COMMERCIAL RETOUCHING WORKFLOW

Pt 1 WITH SEF MCCULLOUGH

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COMMERCIAL RETOUCHING WORKFLOW
Pt. 1 WITH SEF MCCULLOUGH

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THE INDUSTRY STANDARD FOR RETOUCHING

A TUTORIAL THAT CAN CHANGE AN ENTIRE STUDIO'S WORKFLOW

Sef McCullough shares the post-production workflow which has made him one of the world's leading high-end retouchers. Sef reveals for the first time his bullet-proof approach and advanced techniques to change the way you retouch product photography. This tutorial will improve your skills and give you the understanding of how to deliver high-end commercial images to your clients.

High-end commercial retouchers often keep their methods and workflow as a well-guarded secret in order to stay ahead of the competition. Sef McCullough is on the leading edge of commercial retouching with his mastery of Photoshop. As one of the world’s most sought after digital artists, Sef’s workflow has been taught to only a handful of his peers.

PHOTOSHOP WORKFLOW

Sef has partnered with us to bring you his photography retouching workflow and an in-depth look at many of his techniques in this incredible tutorial, “Commercial Retouching Advanced Workflow.” If you are wanting to learn advanced post-production techniques combined with a bullet proof Photoshop retouching workflow, this tutorial will be your game changer. We combine both a product shoot and a lifestyle shoot to prove to you that an advanced commercial workflow can be applied to any image and the subject matter doesn't actually matter.

  • OVERVIEW
  • OPTIONS
  • FAQ

INCLUDED IN THIS COURSE DOWNLOAD

DOWNLOAD + STREAM FOR LIFE

33 Total Videos

15+ Hour Course

2 Main Tutorials in 1

Lifestyle + Product

RAW files Included

Free With Tutorial

Sef's Actions Included

$99 Value FREE

Studio Workflow

Post-Production

ENGLISH CC's

SPANISH SUBTITLES Included

Photoshop

Photoshop

PRO EDU Community Access

Private Access To The Group

BUY & DOWNLOAD

OWN IT FOR LIFE - UNLIMITED ACCESS

With every tutorial purchase at PRO EDU, you can own the tutorial for life, download the files AND access our Learn Platform and APP in iTunes or Google with offline viewing, for life.

After purchase you can immediately download the videos and extra assets and files in 1080P HD with English and Spanish subtitles, or instantly log in to our platform at Learn.proedu.com to access, stream, or download offline in our mobile app available for iOS and Android. This is great for plane rides or anywhere where you might not have access to great wifi.

BECOME A PRO PLAN MEMBER

ACCESS EVERY SINGLE TUTORIAL - 97% OFF

Our Unlimited PRO PLAN unlocks every single tutorial in our catalogue and grants you unlimited access for 12 months to watch, learn, and create with the additional assets, RAW files, plugins, and files that come with each tutorial.

For less that the price of coffee per day, you can invest in your education and unlock your potential at PRO EDU with every single instructor and tutorial.

WHAT IF YOU DON'T LOVE IT?

WE GOT YOU!

We have a 30 day satisfaction guarantee, so if this tutorial, or any tutorial isn't exactly what you needed, you have 30 days to send us an email to exchange for another tutorial or store credit. Feel free to email us before hand or ask a community member for suggestions if you are looking to learn something specific.

HOW ADVANCED IS THIS TUTORIAL?

IT'S DESIGNED TO GROW YOU!

Our methodology in tutorial creation takes into account that everyone is at a different level. We make sure to cover the fundamentals but also do deep dives with many explanations and step by step procedures to ensure that you can follow along. In addition our tutorials come with the RAW or working files so you can follow along.

LEARN FROM SEF MCCULLOUGH

WELCOME TO YOUR NEW APPROACH TO COMMERCIAL WORKFLOW

Welcome to Commercial Retouching with retoucher, Sef McCullough. To begin this training series, hear first hand how Sef entered the industry of high end commercial retouching. As the evolution of software and technology progressed, hear Sef's pursuit of higher level retouching, working with some of the world's largest, most visible brands. At the core of his process, learn what drives him to create in a demanding, ever evolving commercial world.

WHY THIS IS SO IMPORTANT

We designed this tutorial to reflect a real life job. A remote client with high expectations and a short deadline to perform. Join high end retoucher, Sef McCullough and photographer, Adam Levy, in a real world creative brief. Listen as Sef works to establish the intention, motivation and ultimate direction for a creative campaign featuring the Nike Air Max athletic shoe. Learn not just the definition of a creative brief but how to interact with a photographer's vision and process, to establish a creative road map for high end commercial retouching. You will see what critique there is from a remote photographer, and Sef's real time feedback and execution as they work through the finest details to complete the assignment. Not only do you get to see the execution of the shoe, but also Sef's retouching color shift workflow to create multiple variations for the client with one image.

Coming Soon

MEET SEF MCCULLOUGH

For over 10 years, Sef McCullough has produced high-end retouching for global brands like Nike, Coca-Cola, and Under Armour. His work has been featured on the world’s largest billboards, top publications, and high-traffic digital spaces. He has mentored retouchers, designers, and photographers wanting to break into the field of retouching. To his credit, those artists now make a pretty nice living. Sef often collaborates to develop new workflows, and is passionate about teaching and making the commercial retouching process accessible.

ACCESS EVERY SINGLE TUTORIAL

Get this tutorial and EVERY tutorial we've every made plus UNLIMITED access to stream, download offline, and download every single RAW, Action, or Asset from every tutorial for 12 months with the UNLIMITED PRO PLAN.

  • 97% OFF Versus Buying Tutorials
  • 2000+ Tutorials
  • 700 Hours Of Content
  • Every Instructor
  • Cheaper Than Coffee
  • FREE APP
  • WATCH FROM ANYWHERE

MORE FROM SEF

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THE INDUSTRY STANDARD FOR RETOUCHING

 

A TUTORIAL THAT CAN CHANGE AN ENTIRE STUDIO'S WORKFLOW

Sef McCullough shares the post-production workflow which has made him one of the world's leading high-end retouchers. Sef reveals for the first time his bullet-proof approach and advanced techniques to change the way you retouch product photography. This tutorial will improve your skills and give you the understanding of how to deliver high-end commercial images to your clients.

High-end commercial retouchers often keep their methods and workflow as a well-guarded secret in order to stay ahead of the competition. Sef McCullough is on the leading edge of commercial retouching with his mastery of Photoshop. As one of the world’s most sought after digital artists, Sef’s workflow has been taught to only a handful of his peers.

 

High-end commercial retouchers often keep their methods and workflow as a well-guarded secret in order to stay ahead of the competition. Sef McCullough is on the leading edge of commercial retouching with his mastery of Photoshop. As one of the world’s most sought after digital artists, Sef’s workflow has been taught to only a handful of his peers.

 

CHANGE HOW YOU
APPROACH PHOTOSHOP

 

Sef has partnered with us to bring you his photography retouching workflow and an in-depth look at many of his techniques in this incredible tutorial, “Commercial Retouching Advanced Workflow.” If you are wanting to learn advanced post-production techniques combined with a bullet proof Photoshop retouching workflow, this tutorial will be your game changer. We combine both a product shoot and a lifestyle shoot to prove to you that an advanced commercial workflow can be applied to any image and the subject matter doesn't actually matter.

 

  • OVERVIEW
  • OPTIONS
  • FAQ

INCLUDED

33 Videos
2 Tutorials
ACTIONS INCLUDED
RAWS INCLUDED
ENGLISH CC
PHOTOSHOP
15 Hours
LIFESTYLE + PRODUCT
$199 VALUE FREE
$99 VALUE FREE
SPANISH SUBS
FILES INCLUDED

EVERYTHING YOU NEED


Join high end retoucher, Sef McCullough and photographer, Adam Levy, in a real world creative brief. Listen as Sef works to establish the intention, motivation and ultimate direction for a creative campaign featuring the Nike Air Max athletic shoe. Learn not just the definition of a creative brief but how to interact with a photographer's vision and process, to establish a creative road map for high end commercial retouching

LOADED WITH INFO


With the creative brief established, follow the road map with high end retoucher, Sef McCullough. In this first step of the process, learn best practices to establish a clean, logical workspace in Photoshop. Learn from an experienced pro, how to optimize the right tools in an organized way, so that creativity doesn't become hampered by technology. Learn to customize your own workspace and save presets that will transition through Photoshop versions and updates.

TAKE YOUR
STORY FURTHER


This 13 hour tutorial uses Adobe Photoshop and Lightroom. Several actions are included: Frequency Separation (Pratik Naik’s Action), Sharpening, Noise, and Output. Raw practice images are also included.

Sold out

IT'S ABOUT WORKFLOW


Do you have a workflow set up when a client asks to swap shoes, turn a white shirt black, or change the clothes of a model? Well you do now with this industry standard workflow by veteran Sef McCullough.

30 DAY SATISFACTION GUARANTEE!


"This course is perfect if you are serious about becoming a commercial retoucher, you essentially shadow an industry professional whilst they work on an actual job, so you know what is't like to do this for a career. It's not a series of tips to do stuff in Photoshop, it's work experience."

Review by Chris M. on 6 Nov 2020review stating Cinematic Color Gradin

MEET SEF MCCULLOUGH


For over 10 years, Sef McCullough has produced high-end retouching for global brands like Nike, Coca-Cola, and Under Armour. His work has been featured on the world’s largest billboards, top publications, and high-traffic digital spaces. He has mentored retouchers, designers, and photographers wanting to break into the field of retouching. To his credit, those artists now make a pretty nice living. Sef often collaborates to develop new workflows, and is passionate about teaching and making the commercial retouching process accessible.

UNLIMITED TUTORIALS

Get this tutorial and EVERY tutorial we've every made plus UNLIMITED access to stream, download offline, and download every single RAW, Action, or Asset from every tutorial for 12 months with the UNLIMITED PRO PLAN.

  • 97% OFF Versus Buying Tutorials
  • 2000+ Tutorials
  • 700 Hours Of Content
  • Every Instructor
  • Cheaper Than Coffee
  • FREE APP
  • WATCH FROM ANYWHERE

BUY & DOWNLOAD

OWN IT FOR LIFE

With every tutorial purchase at PRO EDU, you can own the tutorial for life, download the files AND access our Learn Platform and APP in iTunes or Google with offline viewing, for life.

After purchase you can immediately download the videos and extra assets and files in 1080P HD with English and Spanish subtitles, or instantly log in to our platform at Learn.proedu.com to access, stream, or download offline in our mobile app available for iOS and Android. This is great for plane rides or anywhere where you might not have access to great wifi.

PRO PLAN MEMBER

ACCESS EVERY TUTORIAL - 97% OFF

Our Unlimited PRO PLAN unlocks every single tutorial in our catalogue and grants you unlimited access for 12 months to watch, learn, and create with the additional assets, RAW files, plugins, and files that come with each tutorial.

For less that the price of coffee per day, you can invest in your education and unlock your potential at PRO EDU with every single instructor and tutorial.

RETURN POLICY

WE GOT YOU!

We have a 30 day satisfaction guarantee, so if this tutorial, or any tutorial isn't exactly what you needed, you have 30 days to send us an email to exchange for another tutorial or store credit. Feel free to email us before hand or ask a community member for suggestions if you are looking to learn something specific.

IS THIS FOR ME?

IT'S DESIGNED TO GROW YOU!

Our methodology in tutorial creation takes into account that everyone is at a different level. We make sure to cover the fundamentals but also do deep dives with many explanations and step by step procedures to ensure that you can follow along. In addition our tutorials come with the RAW or working files so you can follow along.

Flujo de trabajo de retoque comercial Parte 1 El estándar de la industria

Los retocadores comerciales de gama alta a menudo mantienen sus métodos y flujo de trabajo como un secreto bien protegido para mantenerse por delante de la competencia. Sef McCullough está a la vanguardia del retoque comercial con su dominio de Photoshop. Como uno de los artistas digitales más buscados del mundo, el flujo de trabajo de Sef se ha enseñado a solo un puñado de sus compañeros. Sef se ha asociado con nosotros para ofrecerle su flujo de trabajo y una mirada en profundidad a muchas de sus técnicas en este increíble tutorial, "Comercial Retoque de flujo de trabajo avanzado.Si quieres aprender técnicas avanzadas de postproducción combinadas con un flujo de trabajo a prueba de balas, este tutorial será tu cambio de juego. Combinamos una sesión de producto y una sesión de estilo de vida para demostrarle que un flujo de trabajo comercial avanzado se puede aplicar a cualquier imagen y el tema realmente no importa.

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