In this comprehensive business tutorial, commercial retouchers Sef McCullough and Earth Oliver unpack their proven business workflow and strategies from client inquiry to final delivery. You will first build a foundational knowledge of the retouching industry, then follow along through a case study of a real life commercial retouching job as Sef writes emails to clients and assesses, estimates, prices, and bids on a project from start to finish.
There is greater demand for retouchers now more than ever, yet the lack of business and pricing information leaves many photographers and retouchers unsure of how to price for retouching, how to estimate and bid on commercial jobs, and how to communicate with clients and ask the right questions. This lack of confidence and understanding of the business of retouching leaves many photographers and retouchers burning themselves out, losing time and money throughout multiple rounds of unnecessary revisions.
In this comprehensive business tutorial, commercial retouchers Sef McCullough and Earth Oliver unpack their proven business workflow and strategies from client inquiry to final delivery. You will first build a foundational knowledge of the retouching industry, then follow along through a case study of a real life commercial retouching job as Sef writes emails to clients and assesses, estimates, prices, and bids on a project from start to finish.
21 Total Videos
4 Hour Course
RAW Images Included
$99+ Value FREE
PS Actions Included
$99 Value FREE
ENGLISH CC's
SPANISH SUBTITLES Included
Pre-Production
Business Tips
PRO EDU Community Access
Private Access To The Group
With every tutorial purchase at PRO EDU, you can own the tutorial for life, download the files AND access our Learn Platform and APP in iTunes or Google with offline viewing, for life.
After purchase you can immediately download the videos and extra assets and files in 1080P HD with English and Spanish subtitles, or instantly log in to our platform at Learn.proedu.com to access, stream, or download offline in our mobile app available for iOS and Android. This is great for plane rides or anywhere where you might not have access to great wifi.
Our Unlimited PRO PLAN unlocks every single tutorial in our catalogue and grants you unlimited access for 12 months to watch, learn, and create with the additional assets, RAW files, plugins, and files that come with each tutorial.
For less that the price of coffee per day, you can invest in your education and unlock your potential at PRO EDU with every single instructor and tutorial.
We have a 30 day satisfaction guarantee, so if this tutorial, or any tutorial isn't exactly what you needed, you have 30 days to send us an email to exchange for another tutorial or store credit. Feel free to email us before hand or ask a community member for suggestions if you are looking to learn something specific.
Our methodology in tutorial creation takes into account that everyone is at a different level. We make sure to cover the fundamentals but also do deep dives with many explanations and step by step procedures to ensure that you can follow along. In addition our tutorials come with the RAW or working files so you can follow along.
Throughout the tutorial you will learn:
Included Documents:
For over 10 years, Sef McCullough has produced high-end retouching for global brands like Nike, Coca-Cola, and Under Armour. His work has been featured on the world’s largest billboards, top publications, and high-traffic digital spaces. He has mentored retouchers, designers, and photographers wanting to break into the field of retouching. To his credit, those artists now make a pretty nice living. Sef often collaborates to develop new workflows, and is passionate about teaching and making the commercial retouching process accessible.
Get this tutorial and EVERY tutorial we've every made plus UNLIMITED access to stream, download offline, and download every single RAW, Action, or Asset from every tutorial for 12 months with the UNLIMITED PRO PLAN.
There is greater demand for retouchers now more than ever, yet the lack of business and pricing information leaves many photographers and retouchers unsure of how to price for retouching, how to estimate and bid on commercial jobs, and how to communicate with clients and ask the right questions. This lack of confidence and understanding of the business of retouching leaves many photographers and retouchers burning themselves out, losing time and money throughout multiple rounds of unnecessary revisions.
In this comprehensive business tutorial, commercial retouchers Sef McCullough and Earth Oliver unpack their proven business workflow and strategies from client inquiry to final delivery. You will first build a foundational knowledge of the retouching industry, then follow along through a case study of a real life commercial retouching job as Sef writes emails to clients and assesses, estimates, prices, and bids on a project from start to finish.
Throughout the tutorial you will learn:
"Even as a photographer this helped me understand exactly what retouchers need to calculate the price of post production." Tim Y
"This is so incredibly valuable for new retouchers." - Lisa Carney
For over 10 years, Sef McCullough has produced high-end retouching for global brands like Nike, Coca-Cola, and Under Armour. His work has been featured on the world’s largest billboards, top publications, and high-traffic digital spaces. He has mentored retouchers, designers, and photographers wanting to break into the field of retouching. To his credit, those artists now make a pretty nice living. Sef often collaborates to develop new workflows, and is passionate about teaching and making the commercial retouching process accessible.
Get this tutorial and EVERY tutorial we've every made plus UNLIMITED access to stream, download offline, and download every single RAW, Action, or Asset from every tutorial for 12 months with the UNLIMITED PRO PLAN.
With every tutorial purchase at PRO EDU, you can own the tutorial for life, download the files AND access our Learn Platform and APP in iTunes or Google with offline viewing, for life.
After purchase you can immediately download the videos and extra assets and files in 1080P HD with English and Spanish subtitles, or instantly log in to our platform at Learn.proedu.com to access, stream, or download offline in our mobile app available for iOS and Android. This is great for plane rides or anywhere where you might not have access to great wifi.
Our Unlimited PRO PLAN unlocks every single tutorial in our catalogue and grants you unlimited access for 12 months to watch, learn, and create with the additional assets, RAW files, plugins, and files that come with each tutorial.
For less that the price of coffee per day, you can invest in your education and unlock your potential at PRO EDU with every single instructor and tutorial.
We have a 30 day satisfaction guarantee, so if this tutorial, or any tutorial isn't exactly what you needed, you have 30 days to send us an email to exchange for another tutorial or store credit. Feel free to email us before hand or ask a community member for suggestions if you are looking to learn something specific.
Our methodology in tutorial creation takes into account that everyone is at a different level. We make sure to cover the fundamentals but also do deep dives with many explanations and step by step procedures to ensure that you can follow along. In addition our tutorials come with the RAW or working files so you can follow along.
$ 65.00 USD $ 199.00 USD Ahorras 67% ( $ 134.00 USD )