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BUSINESS & PRICING
FOR RETOUCHING

COMMERCIAL RETOUCHING PART 4
WITH SEF MCCULLOUGH & EARTH OLIVER

Sold out

LEARN HOW TO PRICE YOUR WORK

LEARN TO STOP LEAVING MONEY ON THE TABLE

In this comprehensive business tutorial, commercial retouchers Sef McCullough and Earth Oliver unpack their proven business workflow and strategies from client inquiry to final delivery. You will first build a foundational knowledge of the retouching industry, then follow along through a case study of a real life commercial retouching job as Sef writes emails to clients and assesses, estimates, prices, and bids on a project from start to finish.


INCREASE YOUR PROFIT WHEN YOU SPEAK THEIR LANGUAGE

There is greater demand for retouchers now more than ever, yet the lack of business and pricing information leaves many photographers and retouchers unsure of how to price for retouching, how to estimate and bid on commercial jobs, and how to communicate with clients and ask the right questions. This lack of confidence and understanding of the business of retouching leaves many photographers and retouchers burning themselves out, losing time and money throughout multiple rounds of unnecessary revisions.

 

 

PRICE YOUR WORK THE RIGHT WAY

In this comprehensive business tutorial, commercial retouchers Sef McCullough and Earth Oliver unpack their proven business workflow and strategies from client inquiry to final delivery. You will first build a foundational knowledge of the retouching industry, then follow along through a case study of a real life commercial retouching job as Sef writes emails to clients and assesses, estimates, prices, and bids on a project from start to finish.

 

INCLUDED IN THIS COURSE DOWNLOAD

DOWNLOAD + STREAM FOR LIFE

21 Total Videos

4 Hour Course

RAW Images Included

$99+ Value FREE

PS Actions Included

$99 Value FREE

ENGLISH CC's

SPANISH SUBTITLES Included

Pre-Production

Business Tips

PRO EDU Community Access

Private Access To The Group

BUY & DOWNLOAD

OWN IT FOR LIFE - UNLIMITED ACCESS

With every tutorial purchase at PRO EDU, you can own the tutorial for life, download the files AND access our Learn Platform and APP in iTunes or Google with offline viewing, for life.

After purchase you can immediately download the videos and extra assets and files in 1080P HD with English and Spanish subtitles, or instantly log in to our platform at Learn.proedu.com to access, stream, or download offline in our mobile app available for iOS and Android. This is great for plane rides or anywhere where you might not have access to great wifi.

BECOME A PRO PLAN MEMBER

ACCESS EVERY SINGLE TUTORIAL - 97% OFF

Our Unlimited PRO PLAN unlocks every single tutorial in our catalogue and grants you unlimited access for 12 months to watch, learn, and create with the additional assets, RAW files, plugins, and files that come with each tutorial.

For less that the price of coffee per day, you can invest in your education and unlock your potential at PRO EDU with every single instructor and tutorial.

WHAT IF YOU DON'T LOVE IT?

WE GOT YOU!

We have a 30 day satisfaction guarantee, so if this tutorial, or any tutorial isn't exactly what you needed, you have 30 days to send us an email to exchange for another tutorial or store credit. Feel free to email us before hand or ask a community member for suggestions if you are looking to learn something specific.

HOW ADVANCED IS THIS TUTORIAL?

IT'S DESIGNED TO GROW YOU!

Our methodology in tutorial creation takes into account that everyone is at a different level. We make sure to cover the fundamentals but also do deep dives with many explanations and step by step procedures to ensure that you can follow along. In addition our tutorials come with the RAW or working files so you can follow along.

SPEAK THE LANGUAGE OF COMMERCIAL ART BUYERS

WELCOME TO TESTED WAY TO WAY TO BUILD YOUR PORTRAIT & FASHION TUTORIAL

Take your knowledge of the business of retouching and join Sef and Earth as they talk with other working pros of the industry including professional retouchers Lisa Carney, Jordan Hartley, and Peter Hunner, and photographers Clay Cook and Rob Grimm. We’ve never put so many industry pros in one tutorial!

Throughout the tutorial you will learn:

  • The Retouching Industry and Retoucher Personas
  • How To Start A Business and What It Takes To Be A Retoucher
  • What Gear You Need To Be A Retoucher
  • The Industry Language and Standards of Commercial Retouchers
  • How To Communicate with Commercial Clients
  • How To Price for Retouching
  • How To Bid on Commercial Jobs
  • How To Create Formal Bids and Work Agreements
  • Business Strategies to Maximize Profits and Minimize Revisions
  • And Much More

LEARN THE PROCESS + INCREASE YOUR PROFIT

Included Documents:

  • Retoucher's Gear List
    • Everything retouchers need to get started and stay competitive
  • Business Workflow Guide
    • A start-to-finish roadmap for communicating, pricing, bidding, and producing commercial jobs
  • Client Questionnaire
    • Everything you need to ask clients to accurately price and bid jobs
  • Job Calculation Worksheet
    • A tried and true formula for pricing ANY retouching job
  • Sample Formal Work Agreement
    • A working template to use for commercial retouching jobs
Sold out

MEET SEF MCCULLOUGH

For over 10 years, Sef McCullough has produced high-end retouching for global brands like Nike, Coca-Cola, and Under Armour. His work has been featured on the world’s largest billboards, top publications, and high-traffic digital spaces. He has mentored retouchers, designers, and photographers wanting to break into the field of retouching. To his credit, those artists now make a pretty nice living. Sef often collaborates to develop new workflows, and is passionate about teaching and making the commercial retouching process accessible.

WANT UNLIMITED ACCESS?

Get this tutorial and EVERY tutorial we've every made plus UNLIMITED access to stream, download offline, and download every single RAW, Action, or Asset from every tutorial for 12 months with the UNLIMITED PRO PLAN.

 

      • 97% OFF Versus Buying Tutorials
  • 2000+ Tutorials
  • 700 Hours Of Content
  • Every Instructor
  • Cheaper Than Coffee
  • FREE APP
  • WATCH FROM ANYWHERE

CUSTOMER ALSO BOUGHT

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READ WHAT PHOTOGRAPHERS ARE SAYING

Written by an anonymous user on

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BUSINESS &
PRICING 
FOR RETOUCHERS
WITH SEF MCCULLOUGH & EARTH OLIVER

Sold out

LEARN HOW TO
PRICE YOUR WORK

STOP LEAVING MONEY ON THE TABLE

 

In this comprehensive business tutorial, commercial retouchers Sef McCullough and Earth Oliver unpack their proven business workflow and strategies from client inquiry to final delivery. You will first build a foundational knowledge of the retouching industry, then follow along through a case study of a real life commercial retouching job as Sef writes emails to clients and assesses, estimates, prices, and bids on a project from start to finish.

 

INCREASE YOUR PROFIT WHEN YOU SPEAK THEIR LANGUAGE

 

There is greater demand for retouchers now more than ever, yet the lack of business and pricing information leaves many photographers and retouchers unsure of how to price for retouching, how to estimate and bid on commercial jobs, and how to communicate with clients and ask the right questions. This lack of confidence and understanding of the business of retouching leaves many photographers and retouchers burning themselves out, losing time and money throughout multiple rounds of unnecessary revisions.

 

PRICE YOUR WORK
THE RIGHT WAY

In this comprehensive business tutorial, commercial retouchers Sef McCullough and Earth Oliver unpack their proven business workflow and strategies from client inquiry to final delivery. You will first build a foundational knowledge of the retouching industry, then follow along through a case study of a real life commercial retouching job as Sef writes emails to clients and assesses, estimates, prices, and bids on a project from start to finish.

INCLUDED

21 Videos
RAW Images Includes=d
Photoshoots
ENGLISH CC
BUSINESS & MARKETING TIPS
4 Hours
$99 VALUE FREE
RETOUCHING
SPANISH SUBS
LEARN AGENCY INSIDER INFO

WELCOME TO TESTED WAY TO WAY TO BUILD YOUR PORTRAIT & FASHION TUTORIAL

Take your knowledge of the business of retouching and join Sef and Earth as they talk with other working pros of the industry including professional retouchers Lisa Carney, Jordan Hartley, and Peter Hunner, and photographers Clay Cook and Rob Grimm. We’ve never put so many industry pros in one tutorial!

Throughout the tutorial you will learn:

  • The Retouching Industry and Retoucher Personas
  • How To Start A Business and What It Takes To Be A Retoucher
  • What Gear You Need To Be A Retoucher
  • The Industry Language and Standards of Commercial Retouchers
  • How To Communicate with Commercial Clients
  • How To Price for Retouching
  • How To Bid on Commercial Jobs
  • How To Create Formal Bids and Work Agreements
  • Business Strategies to Maximize Profits and Minimize Revisions
  • And Much More

 

 

LEARN TO ESTIMATE
YOUR TIME


  • Retoucher's Gear List
    • Everything retouchers need to get started and stay competitive
  • Business Workflow Guide
    • A start-to-finish roadmap for communicating, pricing, bidding, and producing commercial jobs
  • Client Questionnaire
    • Everything you need to ask clients to accurately price and bid jobs
  • Job Calculation Worksheet
    • A tried and true formula for pricing ANY retouching job
  • Sample Formal Work Agreement
    • A working template to use for commercial retouching jobs

Sold out

30 DAY SATISFACTION GUARANTEE!


"Even as a photographer this helped me understand exactly what retouchers need to calculate the price of post production." Tim Y

 

"This is so incredibly valuable for new retouchers." - Lisa Carney

Review by Chris M. on 6 Nov 2020review stating Cinematic Color Gradin

MEET SEF MCCULLOUGH


For over 10 years, Sef McCullough has produced high-end retouching for global brands like Nike, Coca-Cola, and Under Armour. His work has been featured on the world’s largest billboards, top publications, and high-traffic digital spaces. He has mentored retouchers, designers, and photographers wanting to break into the field of retouching. To his credit, those artists now make a pretty nice living. Sef often collaborates to develop new workflows, and is passionate about teaching and making the commercial retouching process accessible.

GET UNLIMITED

Get this tutorial and EVERY tutorial we've every made plus UNLIMITED access to stream, download offline, and download every single RAW, Action, or Asset from every tutorial for 12 months with the UNLIMITED PRO PLAN.

  • 97% OFF Versus Buying Tutorials
  • 2000+ Tutorials
  • 700 Hours Of Content
  • Every Instructor
  • Cheaper Than Coffee
  • FREE APP
  • WATCH FROM ANYWHERE
Written by an anonymous user on

Customer Reviews
based on reviews
Write a Review
Write a Review
This is a required field
This is a required field
This is a required field
This is a required field
This is a required field
Cancel
Submit Review
There are no customer reviews yet.
Thank you for submitting your review. Once it is approved, your review will show up in the list of reviews.
Submitting your review failed. Please try again.

BUY & DOWNLOAD

OWN IT FOR LIFE

With every tutorial purchase at PRO EDU, you can own the tutorial for life, download the files AND access our Learn Platform and APP in iTunes or Google with offline viewing, for life.

After purchase you can immediately download the videos and extra assets and files in 1080P HD with English and Spanish subtitles, or instantly log in to our platform at Learn.proedu.com to access, stream, or download offline in our mobile app available for iOS and Android. This is great for plane rides or anywhere where you might not have access to great wifi.

PRO PLAN MEMBER

ACCESS EVERY TUTORIAL - 97% OFF

Our Unlimited PRO PLAN unlocks every single tutorial in our catalogue and grants you unlimited access for 12 months to watch, learn, and create with the additional assets, RAW files, plugins, and files that come with each tutorial.

For less that the price of coffee per day, you can invest in your education and unlock your potential at PRO EDU with every single instructor and tutorial.

RETURN POLICY

WE GOT YOU!

We have a 30 day satisfaction guarantee, so if this tutorial, or any tutorial isn't exactly what you needed, you have 30 days to send us an email to exchange for another tutorial or store credit. Feel free to email us before hand or ask a community member for suggestions if you are looking to learn something specific.

IS THIS FOR ME?

IT'S DESIGNED TO GROW YOU!

Our methodology in tutorial creation takes into account that everyone is at a different level. We make sure to cover the fundamentals but also do deep dives with many explanations and step by step procedures to ensure that you can follow along. In addition our tutorials come with the RAW or working files so you can follow along.

Commercial Retouching Workflow Part 4 Business & Pricing

In this comprehensive business tutorial, commercial retouchers Sef McCullough and Earth Oliver unpack their proven business workflow and strategies from client inquiry to final delivery. You will first build a foundational knowledge of the retouching industry, then follow along through a case study of a real life commercial retouching job as Sef writes emails to clients and assesses, estimates, prices, and bids on a project from start to finish.