Pinterest is a discovery platform, made for creatives. With over 250 million monthly users, Pinterest is a popular destination that connect a wide array of active buyers and sellers together. This social media platform that could very well be your secret marketing engine this year because 90% of weekly users using Pinterest use it to make purchasing decisions. So the question remains, are you utilizing it to its full potential?
Photographers get paid to take pictures, designers get paid to create designs, and retouchers get paid to fix and improve images. The finished product that professional creatives make is well suited for Pinterest and is the perfect platform to showcase your work and lead potential buyers to your main hub, your website.
Building your Pinterest plan and strategy is not a lot of extra work, but understanding the platform and how to properly build it, optimize it, and automate it will allow you to add another marketing tool, or spoke, to your arsenal of marketing tactics.
This tutorial was a follow up to Jared's first tutorial with PRO EDU on Marketing For Photographers : SEO and Website Optimization and we suggest that you take this course first before starting Pinterest.
Getting Started-Introduction (3:15)
Welcome to Pinterest for Photographers. There is a wide misunderstanding of Pinterest by photographers who simply view this platform in the wrong way. Jared Bauman will provoke you to rethink Pinterest and to realize that it may be the most powerful search engine to help grow your photography business.
Getting Started-Understanding the Platform (5:33)
Pinterest is not your typical social media platform! Unlike most social media platforms, followers don’t really matter on Pinterest. This is a content sharing site and it’s all about the type of content you feed to the platform based on what users are searching for on a daily basis.
Getting Started-Growing on Pinterest (6:02)
Growing your photography business on Pinterest requires building a simple and effective strategy. Jared will walk you through the need for consistent Pinning, frequency of using the platform and the need for fresh content to properly leverage Pinterest as a highly effective marketing tool.
Getting Started-Ranking Content (8:13)
Pinterest is a platform that still relies on organic visibility to reach audiences. For photographers this is great news because it means you do not need to pay to be seen as is the case on most social media platforms. In this video, Jared gives detailed information on how to have your content rank highly on Pinterest for maximum organic visibility.
Getting Started-Pinterest Statistics (4:04)
To use Pinterest to it’s peak performance, we need to understand several important statistics and the user base. Here Jared will reveal information behind the types of Pinterest users along with an understanding of their behaviors to help you be discovered by potential new customers.
Getting Started-Homework Assignment 01 (43)
This Pinterest course has a series of homework assignments that will allow you to build a fully executed Pinterest strategy by the time you finish viewing. Here is your first assignment, so stop and do your homework. Yes, you are back in school but there are no pops quizzes or grades.
Account Research-Understanding Your Client with Jake Hicks (15:59)
Pinterest is a great platform to help commercial photographers grow their business. Jared sits down with commercial photographer, and fellow PRO EDU instructor Jake Hicks, to explain why Pinterest is so valuable while addressing Jake’s natural skepticism of the platform. For all photographers, this video will help you truly understand the behavior of your client base when using the Pinterest platform.
Account Research-Page Optimization (10:21)
Moving beyond a basic understanding of the platform, Jared will show you exactly how to build your Pinterest marketing strategy. By creating a custom platform for Jake Hicks, Jared will give you detailed step by step instructions to build your optimized Pinterest account.
Account Research-Mind Mapping with Jake Hicks (12:01)
A proper Pinterest strategy is built upon solid research of your existing work and your potential clients. Jared and Jake talk in great detail about Jake’s work, how he defines his imagery and the types of clients who commission his talents. Through this conversation, you will discover how to research your audience by defining the images you create.
Account Research-Broad Search Keywords (11:31)
After establishing and optimizing your Pinterest account, Jared will take you inside of Pinterest’s search engine to learn how to customize search results and drive organic traffic to your content. With Jake’s account as the example, you will gain foundational information to growing your photography business on Pinterest.
Account Research-Broad Search Keyword Details (7:20)
In spending a bit more time in the research phase of your Pinterest account, Jared will show you how to fine tune your results through a series of detailed search results. You will learn how to apply this valuable information to further increase your organic traffic.
Account Research-Long Tail Keywords (4:29)
Long Tail Keywords are the most specific description of your photography style and genre. Jared will give you a series of examples using Jake’s photography, to illustrate the most effective methods of Long Tail Keywords to optimize the intelligence of the Pinterest search algorithms.
Account Research-Homework Assignment 02 (1:33)
A bit more homework. This assignment is the next step to quickly and effectively build your Pinterest marketing strategy by the time you complete this course.
Building Out A Board-Writing Board Names (9:03)
Get started creating your Pinterest boards. Now that you have done your research, Jared will show you the steps to create and properly name a variety of boards that will help define your style and attract customers to your imagery.
Building Out A Board-Writing Board Descriptions (3:57)
One of the most important components to the Pinterest strategy is to create effective and intelligent board descriptions. Using Jake as the example, Jared will illustrate how to think about wording for effective board descriptions.
Building Out A Board-Homework Assignment 03 (1:02)
Before moving on, take a few moments to complete the assignment of building and writing your Pinterest boards. Pay close attention to your use of keywords based on the research of your photographic style and customer behaviors.
Building Out A Board-Creating Boards (5:50)
Now the fun begins. Jared shows each step to creating your Pinterest boards and edit detailed information to achieve greatest visibility. You will see best practices to efficiently and effectively create your board structure.
Building Out A Pin-Pin Research (8:02)
The time to create and publish Pins is finally here. With this first step in the Pin creation process, Jared will explain how to build a Pin that will drive traffic to your unique content and URL’s that define who you are as a photographer. Commercial photographer Jake Hicks will serve as the real world example.
Building Out A Pin-Writing Pin Descriptions (6:36)
The keys to writing effective Pin descriptions come from natural and complete sentences combined with the strategic use of hashtags. In this video Jared will illustrate how to build your brand on Pinterest through proper writing and descriptions. This is truly a brand building exercise.
Building Out A Pin-Designing Pins (10:41)
Designing an effective Pin centers upon unique identifiers. In this video you will learn the detailed physical parameters of designing a Pin, image selection, use of text overlays and font selection which all work together to optimize your ability to rank in the Pinterest smart feed.
Building Out Pins-Homework Assignment 04 (1:14)
In this homework assignment, you will organize your content URL’s, write effective descriptions and design your Pins on your way to building your complete Pinterest strategy.
Pinterest Scheduling-Introduction to Tailwind with Jake Hicks (7:02)
One of the best features of using Pinterest as a brand and business builder is the ability to automate and schedule your content. Jared will give Jake an overview of how to use Tailwind to make publishing on Pinterest a breeze.
Pinterest Scheduling-Smart Schedules with Jake Hicks (13:48)
In this video, Jared teaches Jake how to fine tune the smart scheduling feature of Tailwind. You will gain knowledge on the best practices for scheduling your Pins to make this particular platform almost effortless. This video is loaded with tricks to schedule the proper amount of Pins to yield the most organic traffic.
Pinterest Scheduling-Assigning Boards with Jake Hicks (13:24)
In scheduling your Pins, you will want to ensure that you are using your boards and content to the best of your abilities. Here Jared takes Jake through the process to properly schedule his Pins and Re-Pins to the most effective boards.
Pinterest Scheduling-Setting up Intervals with Jake Hicks (11:46)
Intervals are one of the best features of Tailwind. In this video you will learn to use the feature of intervals and how it relates to best practices on Pinterest. And you will see how intervals will fill out your calendar of scheduled content to drastically reduce the time you spend posting unique content.
Pinterest Scheduling-Curated Content (8:55)
Using curated content, the practice of scheduling other peoples content to your Pinterest account, is a great way to boost your organic traffic. The use of curated content helps your Pinterest account to truly become an authority on the topic you are covering and ultimately will grows your content ranking. In this video Jared shares his though processes on the frequency and need for curated content.
Pinterest Scheduling-Searching Curated Content (7:19)
How do you find the best curated content to complement your Pinterest account? Jared will show you how to properly research and prepare content from other creators to be Pinned and to enhance your Pinterest strategy.
Pinterest Overview-A Year Into Pinterest with Kaitlin Cooper (15:08)
For the Pinterest course we defined two categories of photographers; Commercial Photographer and Event Photographer. In this video, Jared talks with Kaitlin Cooper who is a San Diego based wedding photographer. Kaitlin has seen a huge return on her investment with Pinterest over her first year using the platform. In this video you will gain insights on how event photographers specifically benefit from the effective search engine components of Pinterest.
Pinterest Overview-Site Breakdown with Kaitlin Cooper (13:40)
Here Jared and Kaitlin breakdown the strengths, and weakness of Kaitlin’s Pinterest account. Through Kaitlin’ you will gain an understanding of how your unique content can be searched on Pinterest to quickly grow your photography business.
Pinterest Overview-Joining a Tribe (9:43)
Tribes are a unique feature in Tailwind which can enhance your visibility and organic traffic on Pinterest. In this video, Jared gives you an overview in understanding and joining a tribe to further build your Pinterest strategy and share your work by others for faster results.
Pinterest Overview-Site Experience (4:06)
By using Pinterest, you will see an increase in traffic to your photography website. In this video, Jared will share a series of tips to assess your own website and ensure that it is optimized for use with Pinterest and for additional customer traffic.
Site Analytics-Evaluating Your Account (2:16)
One of the most important aspects of using Pinterest comes in evaluating your account. Here you will learn how to analyze reporting data as a means to further improve your marketing strategy and for future planning. Jared give you a quick overview of the three analytical platforms for insights on the performance of your Pinterest account.
Site Analytics-Pinterest with Kaitlin Cooper (9:21)
Through this real world example, Jared and Kaitlin dive into the analytic tools within Pinterest itself. You will see both the positive and negative reporting aspects of the platform’s analytic tools.
Site Analytics-Tailwind with Kaitlin Cooper (13:32)
Tailwind is another valuable source for performance analytics on your Pinterest account. Jared and Kaitlin assess the data they see based on the historical information regarding her organic content traffic.
Site Analytics-Google Part I with Kaitlin Cooper (13:32)
Google Analytics is the most robust platform for gaining insights to the performance of your Pinterest strategy. In this video, Jared will show you how to build a custom dashboard to analyze data using Kaitlin’s Pinterest account as a real world example
Site Analytics-Google Part II with Kaitlin Cooper (15:29)
Part II yields further insights to the analytical data found on Google. This video will give you a better understanding of how to find quick answers and detailed information on the overall performance of your Pinterest strategy. You will find this information indispensable to the future of using Pinterest as part of your overall marketing strategy.
Site Analytics-Closing Thoughts (1:00)
By now you have a completely new view of Pinterest knowing that it is one of the most powerful search engines to help grow your photography business. And you should have a completed Pinterest strategy ready for immediate implementation. In his closing thoughts, Jared shares why Pinterest is such a powerful platform as a means to build your brand and to gain new customers. Jared invites you to join the PRO EDU FaceBook community and to join the discussion.
See what other people have to say about their learning experience.